The ReclameArsenaal foundation in Amsterdam is responsible for preserving and administering the Dutch national advertising heritage. The foundation collects and administers advertisement collections of historical interest and displays them on its website.
In addition, the ReclameArsenaal encourages research, arranges presentations, mounts exhibitions, runs a knowledge centre and advises or helps third parties engaged in similar activities. The foundation came into being in 2001 following a merger between the Nederlands Reclamearchief (Dutch Advertising Archive), founded in 1981, and the Nederlands Reclame Museum (Dutch Advertising Museum), founded in1975.
On view on the ReclameArsenaal website are a virtual museum, covering one hundred and fifty years of advertising in the Netherlands, (temporary) exhibitions and a digital guidebook to other advertisement collections elsewhere in the Netherlands. This guidebook provides information on historic advertising material in the Netherlands and lists the collections of 82 museums and companies.
The collections of the ReclameArsenaal are located at the International Institute of Social History in Amsterdam, with which the ReclameArsenaal has a long-running cooperation agreement. Subject to availability, the collections may be consulted for research and exhibition purposes in the reading room at the International Institute of Social History on weekdays.